Governors team up with Affinity for licensing services

football player

CLARKSVILLE, TN. - Affinity Licensing is now the exclusive trademark licensing agency for Austin Peay State University. The partnership, which began Oct. 1, grants Affinity the right to manage the day-to-day aspects of the licensing program for apparel and other products and to represent the University with manufacturers and retailers to enhance branding and merchandising opportunities.

“Affinity Licensing brings great knowledge and vision that will help Austin Peay State University expand its regional brand presence,” said Bill Persinger, executive director of the APSU Office of Public Relations and Marketing. “We’ve greatly improved our brand over the last several years and, with the help of the Affinity team, we will develop a strategy to rapidly move our brand forward.”

As part of this partnership, Affinity and APSU will review current brand licensing policies and develop strategies to ensure long-term value of the Austin Peay brand. With a record enrollment in 2018-19, APSU is one of the state’s fastest-growing public universities in Tennessee.

“The Austin Peay brand is vibrant; with great community support from Clarksville, Fort Campbell and the surrounding areas,” Wil Spires, partner of Affinity Licensing, said. “We are very excited to partner with the talented administrators at APSU to drive brand growth and revenue through its licensing efforts.”

About Affinity

Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, California, and Winston-Salem, North Carolina. For information, visit .

News Feed

View All News

APSU professor selected as American Academy of Nursing Fellow

Dr. Debra Rose Wilson, professor and Lenora C. Reuther Chair of Excellence in Austin Peay State University's School of Nursing, has been selected for induction as a Fellow of the American Academy of Nursing, one of the profession's most prestigious distinctions.

Integrated learning prepares APSU students as entry-level roles decrease

With fewer entry-level jobs available, Austin Peay State University's College of Business has responded by increasing experiential learning participation by 37%--connecting students with real organizations, AI-focused coursework, and global immersion experiences to build the skills employers value most.

New scanning electron microscope brings meteorites, opportunity into focus at APSU

The Department of Earth and Environmental Sciences has acquired a new scanning electron microscope, giving students publication-quality imaging and chemical analysis capabilities -- including the chance to study meteorites -- previously accessible only at major research institutions.