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Marketing
April 3, 2024
'Nudging' consumers is a common marketing tactic, but study finds it carries risk
February 10, 2022
‘A message of hope, optimism and humanity’: U of T’s Defy Gravity brand to showcase the university to the world
April 9, 2021
UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers
March 25, 2021
Failed bill to limit food marketing to children generated intense industry lobbying: U of T study
April 11, 2019
Big expectations: U of T study finds small businesses held to higher standard of friendliness
September 12, 2018
Decision-making: Go with your gut, and you’ll be more certain about your choice, new U of T study says
April 12, 2017
Give United passenger free travel for life to end PR nightmare: U of T expert
December 16, 2016
Want to attract shoppers to your online brand? Go offline, says U of T marketing expert
December 16, 2016
The science of gift giving: U of T research on the best kind of present to receive
June 21, 2016
What’s the likelihood of THAT happening?
April 19, 2016
How far is Fleen from New York City? (Hint: It’s closer than Floon)
April 4, 2016
My hybrid is greener than yours: how ‛conspicuous conservation’ affects product innovation
August 24, 2015
Election 2015: when it comes to political ads, it's a mixed bag