Why Business Analytics
In today’s data-driven world, business analytics is more than just a skill—it's a competitive edge. It helps organizations to make informed decisions and develop effective strategies. Organizations across every industry rely on professionals who can analyze complex data and turn it into actionable insights. The business analytics concentration equips business majors with the tools and mindset needed to solve problems, make informed decisions, and drive strategic success in an increasingly digital marketplace.
Our faculty are not only expert educators, but they are also active researchers and industry collaborators. All hold doctoral degrees and publish regularly in peer-reviewed journals on topics such as data analytics, decision science and applied statistics. Through immersive learning experiences and real-life problem-solving projects, they prepare students for success beyond the classroom.
Program Highlights
- Develop skills to analyze data, uncover insights, and support informed decision-making in key business areas such as marketing, finance and operations
- Gain hands-on experience with industry-standard tools like Excel, Power BI and Tableau
- Work with real-world datasets to solve actual business problems
- Collaborate with faculty on analytics projects that may lead to conference presentations or publication opportunities
- Connect with industry professionals through guest speaker sessions and networking events
What Will I Learn
- Build a strong foundation in collecting, analyzing and interpreting business data to solve real-world business problems
- Gain hands-on experience with statistical analysis, data visualization, and predictive modeling using tools such as Excel, Power BI and Tableau
- Apply analytical techniques in areas like marketing, finance and operations to support evidence-based decision-making
- Communicate insights effectively through reports, presentations and interactive dashboards for diverse business audiences
- Strengthen leadership and collaboration skills through team-based, project-driven learning experiences