Imprinting Apparel

All clothing, apparel, and giveaway items (such as shirts, caps, cups, etc.) purchased with University funds must adhere to the following guidelines:

• APSU’s official logo, including the full name of the University, must be imprinted on the item. Any exceptions require approval from the Executive Director of Public Relations and Marketing or their designee.

• All designs must be submitted for approval by the APSU Public Relations and Marketing Office prior to production.

• University-branded colors and fonts are required. Apparel should use APSU’s primary colors—red (specifically Pantone 200), white, black, or gray.

Submission Process

To obtain approval, please email the artwork along with the vendor name, item quantity, and total cost to logoapproval@apsu.edu. Early submission is encouraged to avoid production delays.

Why These Guidelines?

Adhering to these requirements ensures a consistent and professional appearance for all university-branded apparel and promotional items. It also helps to protect APSU’s visual identity and uphold university branding standards.

Need Assistance?

For guidance on choosing appropriate designs, colors, or branding, or for questions about the approval process, contact:

Jana Gilbert
Director of Projects and Printing
gilbertj@apsu.edu 
931-221-7210

For more information about APSU branding, logo usage, and official colors, visit the APSU Brand Identity website.