Publication Process & Approvals

We want to help you develop effective promotional materials for University-sponsored activities. Before you begin, consider the following:

• Is your website current, and does it support your planned publication?
• What is the purpose of the publication, and does it align with your department’s overall marketing strategy?
• Who is your target audience?
• How will you distribute the publication?
• Has your chair or supervisor approved the costs for printing and distribution?
• Do you have the resources to produce this publication? Many projects require a graphic design professional.
• Is your area equipped to handle the results (e.g., increased calls or enrollment)?
• How will you measure the publication’s effectiveness in relation to your marketing efforts?

For more information, contact:

Jana Gilbert
Director of Projects and Printing Services
gilbertj@apsu.edu
931-221-7210

Approval Process

The University requires that all print and electronic publications—viewed by prospective students or the public—are approved by the Office of Public Relations and Marketing. This ensures a consistent, accurate message and brand identity. The publication approval process is governed by .

For branding guidance, refer to the full APSU brand guide.

Checklist for Publication Requirements:

• APSU logo or relevant unit identifier
• A non-discrimination statement
• Brand guide–approved colors and fonts
• Writing in Associated Press (AP) Style
• Publication number (AP#) assigned after PR approval

Submit your publication for review if:

• Printing or design costs exceed $50
• The publication or advertisement is distributed off campus
• The publication promotes an on-campus event open to the public
• It’s a formal invitation (mailed in an envelope)

Publication Approval Form (PDF)

Email forms to pubnumber@apsu.edu or deliver them to the PR Office, Browning 207.

Review Timeline:

Allow three business days for PR review. Longer publications may require additional time.